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Marketing

Senior Copywriter

At Beetrack we want to deliver moments of happiness by helping our clients excel with their delivery experience. We have a solution validated by more than 850 clients, who use our services to plan efficiently, increase transparency and reduce uncertainty in each of their deliveries.

We are looking for a Senior Copywriter to join our  Marketing team. To fit the role you need to be creative, persuasive, passionate, and someone who enjoys working in a team.

Responsibilities

  • Copywriting, researching and writing persuasive texts to improve conversion rates, generate new leads and increase business results.
  • Constantly reading and researching the industry and users.
  • Content testing:  Create different  titles, CTA texts for social networks, images, etc; and analyze their performance to understand which one is the best
  • Creation of campaign copies.
  • Working collaboratively  with design, development and sales, to understand  the requirements that they have and how they work.
  • Identify content gaps and  create content by  industries, types of clients and products.
  • Email marketing optimization: create and test different  subjects and emails content.
  • Prepare and follow a style guide.
  • Manage the different  applications of a microcopy.

Requirements

  • Demonstrable work experience as a copywriter, ux-writer , creative product writer, or similar position.
  • Experience working with Landing Pages, A / B tests, conversion rates and KPIs optimization.
  • Excellent writing and editing skills and attention to detail.
  • Hands-on experience with content management systems (eg Hubspot)
  • Ability to write creative text as content for longer texts (such as product descriptions) and smaller texts (such as campaign copy in Google Ads)
  • Great ability to manage time.
  • Basic knowledge of SEO.
  • Degree in Marketing, Journalism, Advertising or a related field.
  • Experience in the role of at least 3 years.
  • English level: high (bilingual)

 

Is a plus

  • Knowledge of SemRush or similar SEO tools.
  • Management of project managers (Jira, Trello, Asana, etc)
  • Experience working with agile methodologies.
  • Knowledge of data analysis

Postula a esta vacante

En una cultura colaborativa, las metas se logran en equipo. La invitación es para todas las personas que, con un espíritu proactivo y ambicioso, asuman desafíos y cumplan con todo lo que se propongan.

Acompáñanos a escribir nuestra historia.

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